Вакансії: brand manager

Are you ready to join a multinational company and a dynamic team for great achievements? Do you like unique challenges and experiences? Do you want to use professional competencies and skills? We offer an attractive and dynamic international working environment with constant opportunities for development, reflecting our conviction that people are our most important asset.

Nestle Ukraine, worldwide leader in Food and Beverage industry, successfully working and developing in Ukraine, is announcing an opening of Category Development Manager position in the Coffee Department in Kyiv.

Main responsibilities:

1. Shopper Centricity (A/R):

• Defines the shopper tension
• Ensures that Shopper insight is considered in all commercial decisions (from I2L to Shopper communication).

2. Category Leadership (A/R):

• Defines and track implementation of best visibility solutions for managed categories to deliver growth & MS objectives (POSM, shopper activation programs, etc)
• Ensures Category Growth Drivers and Activation Platforms illustrated in ALL initiatives: from I&R to RTM, Price/Promo, Shopper Communication
• Will ensure that Category Strategy is presented to Strategic Customers in own Hub and we engage with them and take their agreement in implementing detailed plan.

3. Channel Solutions (A/R):

• Proposes the Channel Prioritization and designs solutions to capitalize on the identified opportunities
• Ensures that Channel prioritization is correctly reflected in Sales plans

4. SRM (A/R):

• Will ensure that SRM mindset, analysis, knowledge and capabilities are part of everyday routines processes and thinking.

5. Commercial Planning: (A/R):

• Will drive the alignment of executable brand, channel, customer & field sales plans (Channel & Customer MBS, ICP, MBP, pre-post evaluation) that deliver on business targets, proactively managing gaps between objectives and actuals at a corporate level.
• Will drive/lead the on-going alignment of executable brand, customer & field sales plans that deliver on annual business targets.
• Will drive process efficiency and continuous improvement, by ensuring consistent application of optimal integrated commercial planning practices and that discipline is established and maintained.
• Co-ordinate execution and track delivery of commercial plans to leverage opportunities, maximize synergies and optimize resource allocations.
• Guards POSM process to eliminate losses in WH
• Monitors competitive landscape and identify opportunities for Nestle.

6. Budget Control (A/R):

• Negotiates PFME allocation for respective Category/sub-Category during ICP& PFME planning process
• Continuously monitors budget spending in line with agreed planning.
• Partners with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, challenge effectiveness, funding & mechanics, consistently applying Keep/Modify/Drop mindset, balancing trade investment with customer tactics and needs, to improve return on investment.

Main requirements:

• 5+ years commercial experience
• Previous experience in Sales and/or Marketing
• Demonstrable record of success in a customer facing role, with clear understanding of selling process
• Understands shopper behaviour.
• Understands key business functions
• English and Ukrainian knowledge

Nestle Ukraine is an equal opportunity employer. We offer all qualified employees and applicants identical chances.